Top 5 Social Networking Apps on iOS in Latin America Q3 2023

The third quarter of 2023 saw significant activity in the social networking app category on iOS in Latin America. Here are the highlights for the top 5 applications: Threads, an Instagram app, WhatsApp Messenger, Facebook, Telegram Messenger, and Messenger.

Threads, an Instagram app launched in early July and quickly garnered significant attention, with initial downloads reaching approximately 3.9M. However, downloads saw a steep decline in subsequent weeks, stabilizing around 154K by the end of September. Weekly active users mirrored this trend, starting at around 3.5M and fluctuating throughout the quarter, ending at about 2.1M.

WhatsApp Messenger maintained a steady performance throughout Q3 2023. Weekly downloads were consistently strong, peaking at around 665K in late July and maintaining an average of 500K towards the end of the quarter. Active users remained remarkably stable, increasing slightly from 23.6M to 23.9M. Revenue for the app hovered around $100 to $120 per week.

Facebook continued to show robust engagement, with weekly downloads ranging from approximately 291K to 369K. Active users saw a gradual increase from 62M to approximately 63.3M by the end of September. Revenue remained relatively stable, averaging around $38K to $43K per week.

Telegram Messenger experienced a consistent download rate, with figures fluctuating between 231K and 297K throughout the quarter. Active users remained steady, averaging around 4M. Revenue showed a slight upward trend, peaking at approximately $19.2K in the final week of September.

Messenger had a stable performance in terms of downloads and active users. Weekly downloads ranged from 191K to 221K, while active users saw a slight decrease, stabilizing around 14.7M. Revenue was minimal, averaging less than $100 per week.

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